FedEx 20x20 | ShopTalk

FedEx needed a 20×20 exhibit designed on an accelerated timeline to capitalize on traffic generated by an executive keynote at Shoptalk. The booth had to support three demo zones, highlight a new product launch, and integrate a branded truck element from a previous exhibit. The final design organized the space around a central hero demo, with supporting demo areas and a rear lounge for deeper conversations, creating a balanced environment for both product storytelling and client engagement.