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Paula Scher | Research Booklet

This student project centered on researching a leading contemporary type designer and translating those insights into a refined, multi-page editorial layout. I focused on Paula Scher, whose pioneering approach to typography and bold visual language provided a strong conceptual foundation. Through in-depth analysis of her work, I explored her use of scale, expressive type, and dynamic composition, applying these principles to create a cohesive layout that reflects both her design philosophy and a contemporary editorial sensibility.

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© 2026 by KayLynn Kuehn

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