Plenful, an AI-powered pharmacy workflow automation company, wanted their first 10×20 exhibit to signal a major step forward in their industry presence at ASHP Midyear. The challenge was translating a strong digital brand into a physical environment while navigating the high production costs of the Mandalay Bay venue. The final design combined modular rental elements with strategic custom features and brand-driven geometry to create a polished, tech-forward booth that felt intentional, scalable, and unmistakably Plenful.