This student project focused on developing a comprehensive brand guidelines spread for a life coaching business, establishing a cohesive and scalable visual identity. For KCK Coaching, a Minnesota-based practice, I designed a custom logo and defined key brand elements, including typography, color palette, and visual tone, to communicate clarity, trust, and personal growth. The identity was then extended into a fully realized website, ensuring consistency across digital touchpoints while reinforcing the brand’s voice through thoughtful layout, intuitive user experience, and polished visual execution.